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Lego Posters

Lego Posters

Winner of a ‘best in show’ at D&AD New Blood 2014.

Lenticular poster series for lego; the parent’s view of lego around the home is livened up by a child’s imagination. Playing on lego’s omnipresence in the average household and the typical scenes parents experience. Posters are placed at adult eye-height. When viewed from this angle the first, humdrum image is displayed. Crouch down and view it from a child’s height, and the imagination takes hold.

lego_hooverdragon_1.jpg
    
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lego_foottrap_1.jpg
lego_foottrap_2.jpg
lego_bathisland_1.jpg
lego_bathisland_2.jpg

Lego Posters

Winner of a ‘best in show’ at D&AD New Blood 2014.

Lenticular poster series for lego; the parent’s view of lego around the home is livened up by a child’s imagination. Playing on lego’s omnipresence in the average household and the typical scenes parents experience. Posters are placed at adult eye-height. When viewed from this angle the first, humdrum image is displayed. Crouch down and view it from a child’s height, and the imagination takes hold.

Lego Posters
lego_hooverdragon_1.jpg
    
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 false 
 false 
 
 EN-GB 
 X-NONE 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
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	mso-ascii-font-family:Calibri;
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	mso-hansi-theme-font:minor-latin;
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lego_foottrap_1.jpg
lego_foottrap_2.jpg
lego_bathisland_1.jpg
lego_bathisland_2.jpg